Communications Manager
This job does not exist anymore.
Try running a new search or browse our vacancies.
Or fill in the form below to receive job alerts.
| Job Type | Permanent Full Time |
| Location | Ealing, London |
| Area | London, England |
| Sector | Commercial - Marketing |
| Salary | £37000 - £42000 per annum |
| Start Date | ASAP |
| Job Ref | DW0056CM_1493219479 |
- Description
- JOB DESCRIPTION
TITLE:Communications Manager
REPORTING TO:Brand Manager
HOURS OF WORK:35 hours per week + occasional weekend and late evenings
1.PURPOSE OF THE JOB
1.1To strategize, deliver and develop our client's national communications strategy, ensuring their key audiences (students, parents, Instructors, schools and Associates) are continually engaged, supported and empowered to fully understand the true value of the method towards completion.
2.LINE MANAGEMENT RESPONSIBILITIES
2.1 2 heads, Communications Executive & Communications Assistant.
3. DUTIES AND RESPONSIBILITIES
3.1Editor of key corporate communications (brochures, website, social media accounts), managing daily, weekly & monthly content and publication processes.
3.2Produce, collate material for, and manage production of, national communications material: their website, brochures, parent guide etc. (including managing the Comms team and liaising with other business stakeholders to ensure all sourced and generated content is utilised to its maximum potential and is always consistent).
3.3Collate material for, and manage production of, national engagement material: conference, video and blog content etc. (including managing the Comms team and liaising with other business stakeholders to ensure all sourced and generated content is utilised to its maximum potential and is always consistent).
3.4To write clear, persuasive, creative copy for a range of national marketing material: leaflets, postcards etc. (including liaising with our client's field teams to ensure marketing collateral is used effectively by the field).
3.5To manage, control and maintain their Instructor website, maximising its use by the client Instructor body (including liaising with their field teams to ensure Instructors have the resources required for successful centre promotion).
3.6Plan, manage and deliver student facing materials that support and guide Instructor communication and contribute to positive student.
3.7Research, write and request copy material to be written that is relevant to our core business.
3.8To ensure that all copy is accurate, on brand, to brief and has a consistent tone of voice across all company communications.
3.9Where possible to establish a direct platform of communication between our client and its students and data capture, monitor and report on activity appropriately.
3.10Proofreading company copy for accuracy of content, spelling, punctuation and grammar.
3.11To monitor, analyse and report on student recruitment, growth & attrition.
3.12To track, review, collate and distribute appropriate network engagement activity (surveys, workshops, data analysis) to feed back into on-going communication strategy.
3.13To support our client's presence at national and regional events as required.
3.14To ensure effective communications within the Brand Marketing team and to ensure Associates (staff) are kept informed about matters that are relevant to their work and our client's.
3.15To attend supervision, training and meetings as and when required. There may be a necessity for these to be outside of normal working times and or at weekends for which TOIL time would be awarded.
3.16To work with, abide to and positively promote all our client's policies and/or procedures including but not limited to, health and safety matters.
3.17To carry out all reasonable duties as and when requested by your line manager or any other senior management member.
This job description outlines the general ways in which it is expected you will meet the overall requirements of this post.
The list of tasks is not an exclusive one and duties may be varied from time to time. This job description is subject to regular review.
April 2017
PERSON SPECIFICATION
Communications Manager
ATTRIBUTEESSENTIALDESIRABLE
EXPERIENCEMarketing experience which has been gained within the private sector (this does not include experience gained via an academic industry placement)
Experience in ATL and BTL marketing
Proven account/campaign/project management experience
Event management experience
EDUCATIONRelevant 1st degree or equivalent - journalism/communications/PR/marketing or business studies
CIM qualification
PERSONAL ATTRIBUTES*Positive and pro-active with a 'can do' attitude
*Bias for thoroughness
*Well organised with the ability to multitask and work to tight deadlines
*Enthusiastic
*Proven ability to negotiate
*Professional manner
*Personable and well presented
KNOWLEDGE AND SKILLS*Can demonstrate a positive and proactive ability in a wide range of communications activities
*Robust up to date knowledge of marketing trends and communication activities
*Experience of editing and managing the process of print and online communications materials
*Excellent communicator both orally and in writing
*Good attention to detail and proof reading ability
*Excellent copy writing skills
*Ability to work as a team member whilst at the same time work on own initiative
*Can organise and effectively manage multiple concurrent projects as and when required
*Ability to manage and schedule large and varied workloads
*The ability to edit HTML and/or experience of running a company Intranet/Extranet or Content Management System
*Experience of designing, sending, and tracking HTML email campaigns with clients like MailChimp
*Computer literate in a variety of packages including Word, PowerPoint and Excel
Experience of and or knowledge of activities in the supplementary education market
Up to date knowledge of the UK education market including issues affecting mainstream schooling
OTHER*Flexible approach to working hours
*Full drivers licence (manual as a minimum) and ability to drive
*Willing to travel regularly to other UK offices/study centres/events as and when required (with possible overnight stays)
*Willing to travel overseas to other world-wide offices as and when required (with overnight/weekend stays)
*Appreciation of Customer Care
INTERESTSPositive and caring interest in children and their capabilities
