Campaign Manager - 12 month fix term contract
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| Job Type | Temporary / Contract |
| Location | Ealing, London |
| Area | London, England |
| Sector | Commercial - Marketing |
| Salary | Up to £30000 per annum |
| Start Date | ASAP |
| Job Ref | DW042018CM_1524480300 |
- Description
- Campaign Manager
Based in Ealing, London
12-Month Fixed Term Contract (Maternity Cover)
Salary: £30,000 per annum
Our client is the UK and Ireland's largest supplementary education provider, offering maths and English study programmes for children of all ages and abilities. There are currently over 70,000 students studying at 650 study centres across the UK and Ireland.
They are now recruiting for an experienced Campaign Manager to join their Brand Marketing team for a 12-month Fixed Term Contract (Maternity Cover). This role will be responsible for planning, implementing and developing franchise and student recruitment and retention campaigns and activities.
The role involves:
*To manage multiple, integrated campaigns from brief through to delivery and post campaign review for both franchise and student recruitment activity. Campaigns are multi-channel and include TV, radio, press (specialist, national and regional), outdoor, as well as direct mail, email, digital and social, and internal and external communication activity.
*Plan, timeline and deliver the annual growth strategy to ensure they hit key performance targets in relation to student and centre numbers.
*Provide support to teams across the client in relation to campaigns, where relevant.
*Managing and monitoring their advertising presence across all media (TV, radio, press, etc.) and building relationships with relevant agencies and contacts to maximise the various platforms' ROI.
*Researching, analysing and evaluating campaign results, markets, competitors and growth data to ensure their messaging and promotional positioning is best placed to have the most successful impact.
*Collating Instructor (franchisee), student and parent (customer) feedback to influence the ongoing evolution of their UK & Ireland's campaign material and offering.
*Regularly proposing innovative campaign activities and project management of above and below the line marketing activity to achieve student and franchise recruitment growth objectives.
Successful applicants must have:
*Relevant 1st degree or equivalent - marketing, advertising or business studies
*Minimum of three to five years marketing experience which has been gained within the private sector.
*Be experienced and confident in managing agency relationships from client side; formulating, proposing and co-ordinating public-facing marketing campaigns using a mix of media (TV, online, radio, outdoor, press, and social media).
*Have exceptional communication and relationship building skills.
*Importantly you must have a passion for developing children and a natural affiliation with education.
In return, we will offer you:
*28 days holiday per year including Bank Holidays (increasing with service)
*Annual salary reviews
*Extensive training opportunities throughout your career
*Free tuition for your child
*Hundreds of retail discounts, a company pension, private medical and dental cover, life assurance and critical illness cover
Our client's staff all share a passion for education, and the desire to help children achieve their full potential. The work you do, no matter what your role, will make a real difference to developing students' abilities and will help you to achieve your full potential too.
The interview process will consist of a writing test, presentation and face-to-face interview.
